Art · Squarespace · 2025
Ingrid McCoy Art
A gallery-clean selling platform for a Baltimore artist.
Preview of ingridmccoyart.design — visit the real site ↗
The challenge
Ingrid's original paintings, prints and digital art deserved a gallery — her old site felt dated and hard to navigate, and the shop didn't reflect the caliber of the work.
What we did
A quiet, gallery-white redesign that lets the florals and portraits carry the color: the shop restructured into four collections, an Artist Journal for her writing, and a newsletter to grow her collector list — with ongoing SEO.
Design system
Project palette
Typography
Aa Bb Cc 123
Poppins
The results
shop collections restructured for browsing
newsletter welcome offer driving list growth
ongoing SEO & support retainer after launch
Delivered on Squarespace — live at ingridmccoyart.design
“He has updated the site to make it current and easy to navigate. Thanks for a job well done!”
Ingrid McCoy — ingridmccoyart.design