Health & Wellness · Shopify · 2026
WTHN
Modern acupuncture & Traditional Chinese Medicine in NYC.
https://wthn.com
Preview of wthn.com — visit the real site ↗
The challenge
A modern acupuncture clinic needed to make an ancient, sometimes-intimidating practice feel science-backed, approachable and effortless to book across NYC locations.
What we did
A warm, editorial build with elegant serif display type, a friendly booking flow, memberships, gift cards and a supporting herb & wellness shop.
Web DesignBooking FlowMembership & Retail
Design system
Project palette
Typography
Aa Bb Cc 123
Saol Display / Founders Grotesk
The delivery
3
services delivered end to end
Designed & built on Shopify — live at wthn.com